The CSRO and ASRO have organized several programs that educate the general public about spinal cord injuries and raise money for spinal cord injury (SCI) research.
One program that the CSRO has been involved in since 2000 is the Shoot For A Cure campaign. Initially involving only the hockey community, Shoot For A Cure has expanded to target the curling, moto-sport, and horse racing industry in order to raise awareness about spinal cord injuries in the general public and raise money for SCI research. www.shootforacure.org
An offshoot of the Shoot For A Cure campaign is the Play It Cool™ youth injury prevention program. Play It Cool™ (PIC) is a skill enhancement program of, which aims to reduce the incidence of neurotrauma (concussion and spine injuries) in hockey.
Our vision is to use this program to equip minor hockey players with the knowledge and skills that may prevent a hockey-related spinal cord injury. Built on the foundation of scientific research, the PIC website is an online platform uniting partners from the hockey community across North America to ultimately be the solution for creating a safer more effective game of hockey. www.playitcoolhockey.com