Paving the Way for a Cure
Did you know that the majority of spinal cord injuries are caused by motor vehicle crashes?
The reality is that over half of all spinal cord injuries are a result of a motor vehicle crash. In response, the CSRO has launched the Paving the Way for a Cure campaign to bring together the stakeholders involved in road safety, and help to raise awareness and funding to power curative therapies for people living with paralysis caused by spinal cord injuries.
What is Paving the Way for a Cure?
It is a campaign of the Canadian Spinal Research Organization that is based on:
Awareness, Prevention, and Research of Spinal Cord Injuries.
How do we do it?
By bringing together the stakeholders around road safety, and uniting them around our cause. With over half of all spinal cord injuries caused by motor vehicle crashes there is a direct connection between safer driving and SCI prevention. With our partners behind us we intend to raise $1 million dollars for SCI research, and we are almost halfway there.
We believe this campaign is going to make the difference for SCI research by allowing us to fund a clinical trial of transcutaneous neuromodulation here in Canada starting this Fall, 2019.
Paving the Way for a Cure is about building on where we have been, and getting the right partners on board to get where we are going. Spinal cord injury is a largely silent condition that hides life-threatening secondary complications in plain sight. Too many people suffer from chronic pain, isolation, and dangerous secondary complications that are part of paralysis and immobility on the margins of daily life, without the spotlight afforded to other conditions that advocate more actively.
Who are the stakeholders in Paving the Way for a Cure?
Did you know?
Paving the Way for a Cure - Prevention
Road Safety PSA Series
In partnership with the Ministry of Transportation, we produced a series of PSA’s to underline the need for road safety. With the majority of spinal cord injuries being caused by motor vehicle crashes, if we reduce the number of crashes, we reduce the number of injuries. We are grateful to our partners on this project, including the MTO, ConquerParalysis, and the Schmidt Peterson Indycar racing team.
How Can Your Organization Get Involved?
On October 20th you can help us take another step forward at the Scotiabank Toronto Waterfront Marathon where we will Race for a Cure to SCI as part of our Paving the Way for a Cure campaign. Come out and run/wheel/walk with us, or help us raise funds so that we can all get across the finish line together.
Our team undertakes a number of key events every year - from golf tournaments including the MTO Reconnection Golf Tournament, to hockey tournaments and many more. Our sponsorship packages offer something for every organization, and our skilled events team is always willing to help.
There is always something happening at the CSRO. From new campaign launches, to press outreach, and opportunities to partner on educational and awareness content that we create, we are always looking for industry stakeholders to work with, and add to our growing list of corporate partners.
Make a Donation
Sometimes the most direct path to social responsibility is a donation on behalf of your team to fund spinal cord injury research, and the CSRO/ASRO are best positioned to direct your funds into the research studies making the most impact on people living with SCI.